Brand Identity and Packaging.
Art Directed by: Abby Guido Bennett
Photographed by: Mike Pilla and Austen Hart
Peak Appetite is an air dropped meal service for hard-core hikers, on the Appalachian Trail. Designing a box that would be able to deliver food and supplies to hikers, and a menu that relates to the target audience. Patches, trail guides, and maps inspired the icons, layout, and logo of this project.